Jaguar Symbol

Jaguar XF Rear View


From the posh streets of London’s Notting Hill to the restaurants in Fort Washington, PA, the iconic silver leaping feline that used to grace the hood of every Jaguar, and the roaring fierce wildcat face on the grille symbolize a history of power and beauty, grace and ambition. While the Jaguar emblem on hoods and style accessories is iconic the world over, what is its history?

History of the Jaguar Logo

The Swallow Sidecar Company was founded as a manufacturer for motorcycle sidecars in 1922 in England. A dozen years later they changed their name and became auto-maker SS Cars Limited. They produced the SS Jaguar a year later in 1935, with a badge of text that said “Jaguar” surrounded by a bird’s wings and tail. Ten years later the company was renamed Jaguar Cars Limited. 

That same year they debuted the iconic silver Leaping Jaguar logo as a hood ornament, which remained mostly unchanged for over 50 years. The roaring jaguar face emblem appeared on occasion, usually on the grille. Seat belt and other safety laws in the late 1960s led to a shift in car design away from flashy exterior details like hood ornaments to a more safety-minded, aerodynamic streamlined style that’s now the norm in Mainline. 

In 2005 the European Union passed legislation for pedestrian safety that placed restrictions on hood ornaments. They had to be collapsible to protect pedestrians in case of an accident. Jaguar, like many car companies, opted to eliminate hood ornaments instead of investing in a costly re-design.

Jaguar Models Driving

The Jaguar Emblem Today

Newer Jaguars in Doylestown and Fort Washington still feature the jumping jaguar, although he’s now in flatter form as badges on the driver’s side and rear of the car, on the wheels, and sometimes on the grille. He was redesigned in 2012 in silver, metallic gray, and black. The roaring cat is often on the grille.

Be a Part of Jaguar’s History With Jaguar Willow Grove

Change is inevitable, but what hasn’t changed is Jaguar’s commitment to elegant performance, and Jaguar Willow Grove’s tradition of excellent customer service. Learn more about Jaguar’s current models from us, or schedule a test drive so you can feel the power behind the wheel of one of the most storied and legendary cars in the world. 

More From Jaguar Willow Grove

  • 2020 Jaguar I-PACE Interior

    The 2020 Jaguar I-PACE has earned high praise for its ability to blend next-generation performance with a cabin just as engaging as the drive itself. 2020 Jaguar I-PACE interior features and fittings perfectly answer and exceed the expectations of luxury vehicle shoppers, so we’ve put together a quick overview covering: Jaguar I-PACE Dimensions Jaguar I-PACE…

  • 2020 Jaguar XE MPG

    There is so much to love about the exceptional 2020 Jaguar XE. This luxury sedan provides Willow Grove car-buyers with exhilarating performance, sophisticated comfort, and fuel economy that will take you further on each drive across town. Discover the 2020 Jaguar XE fuel economy ratings amongst the different trim levels and drivetrain configurations, and find the…

  • 2021 Jaguar F-TYPE Configurations

    The 2021 Jaguar F-TYPE is here! And Mainline drivers can choose between four trim levels – coupe and convertible configuration for each. Explore this sports car in more detail at Jaguar Willow Grove near Cherry Hill, NJ to see which sleek model is the one for you! View Inventory Contact Us F-TYPE Coupe – $61,600 MSRP / Convertible –…

Saved
Saved Vehicles ×

SAVED VEHICLES

You don't have any saved vehicles!

Look for this link on your favorites:

Save

Once you've saved some vehicles, you can view them here at any time.

Contact
Contact Us ×

(215) 443-5900

Call Now

900 S. York Rd • Willow Grove, PA 19090

Get Directions

Today's Hours:

Open Today! Sales: 9am-7pm

Open Today! Service: 7:30am-6pm

Open Today! Parts: 7:30am-5pm

Jaguar Willow Grove

900 S. York Rd Willow Grove, PA

Phone: (215) 443-5900

http://maps.google.com/?q=900%20S.%20York%20Rd.%2C%20willow%20grove%2C%20pa%20%2C%20Will%2C%20PA%2019090

Parts

Phone: (215) 443-5900

900 S. York Rd Willow Grove, PA

Sales

Phone: (215) 443-5900

900 S. York Rd Willow Grove, PA

Service

Phone: (215) 443-5900

900 S. York Rd Willow Grove, PA
40.1618397 -75.1126684
Jaguar Willow Grove 40.1618397, -75.1126684.